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Every organisation wants to put the product or service it creates in front of the people who might use it. But how do you do it, and how is it achieved at the lowest cost? This guide may help you.
Think about your service or product. It is what? Put it in the fewest possible words. Who wants it? Identify the demographics that it might appeal to, including age, sex, social class, geography, job title, and lifestyle. The hardest of all the questions to answer is, "Why should they have it?"
You can construct a "brief" if you effectively address these questions. The results will be more accurate the more specific it is.
Do you require a marketer, a pr specialist, a graphic designer, a web developer, or someone else? Let's define the meanings of these terminologies and job titles.
Need a logo or tweaking of an existing one. We'll put you in touch with a branding designer and an instant quote.
Get a professional website, well written and well designed on an established content management system.
Get a professional brochure designed and produced for online attachments or a small printed run.
Drive traffic to your website. Get a quote for 4 posts a week all created for you with graphics.
Get found earlier on Google and Bing. We’ll get you the best of the best SEO specialists.
Get mentioned in editorial. Our writers will turn what you do into interesting news.
Dont let costs get out of control, get it managed by an experienced team.
Get an advertising campaign to target the people who need to reach, online, in print, outdoor or broadcast.
If your marketing needs one specific issue addressing, then you don't necessarily need a 'full service' agency. For example if all you need is a logo or a brochure, then a design agency will suffice. If all you need is better PR coverage then a PR agency might suffice. if you're not sure what you need, or you might need a number of different areas of marketing collateral, then a full service agency would be the better option. A full service agency will help you refine your marketing strategy and then handle its implementation.
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